Valentino the emperor
This is not business, in a way it is, but the Emperor, through this movie, shows his commitment to beauty, along with his long time lover Giammetti, who endorsed Valentino since the very beginning.
One of the sad messages delivered by the film is the idea of a lost trade, the one of the couturier, the creative mind that knows how to guide craftsmen towards perfection, his suggestions, his indications towards an harmonic result are the precious guidance only an “emperor of style” can deliver.
The closeness to his creations makes people shiver, Monsieur André Leon Talley, editor at large for VOGUE, finds irresistible the manteau Garavani prepares for him, and we agree, it’s a masterpiece of unpredictable wit.
The figure that outrageously stands out is the one of Mr Giancarlo Giammetti, that does all his best to protect and guide his partner’s life, he is the strong rational mind close to the flamboyant one of the Maestro. The industry unfortunately goes in a totally opposite direction to the one auspicated by the two and Valentino has to give up to let the failure happen and see the economy gurus make the wrong moves, thinking that creativity is a factor that can be packaged in an understandable way.
Creativity requires funds, that is a fact, to buy freedom, freedom to do things at their best.
Creativity deals with limitations too, but the limit is our human nature and someone like Mr Garavani really did not extra pressure, we have no substitutes for such great minds, as demonstrated by the difficulties faced by the creatives that tried to pick up the heritage left by the Emperor, someone and maybe the only one that can say that he is finally bored by his own creations.
Long live to Valentino.

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